Wina Wena is a data-free consumer engagement platform from Brazen Labs for South African brand and FMCG campaigns. It lets customers enter competitions and rewards by scanning a QR code or tapping a link.

Does it work without WhatsApp?

Yes. Wina Wena is a practical alternative to WhatsApp. Customers get a familiar chat experience with no WhatsApp required and no WhatsApp messaging charges for the brand.

Is it data-free for consumers?

Yes. There is no mobile data cost for the consumer. No app needs to be downloaded or installed, and it works on many entry-level smartphones.

How much does it cost?

The monthly connection fee is R2 900. The first 10 000 messages each month are free, then 10c per message. Unused messages do not carry over. Campaign build is quoted separately.

Who builds Wina Wena?

Wina Wena is built by Brazen Labs, a South African company. Talk to the Brazen Labs team about competitions, rewards campaigns, or ongoing customer journeys.

Shopper using Wina Wena on her smartphone

Save on WhatsApp messaging costs

Run large competitions without the WhatsApp messaging bill.

Customers scan and start chatting or entering. No app needed and no data cost for the consumer. Your brand avoids WhatsApp messaging charges.

Open the demo

A familiar chat experience, without the WhatsApp cost model.

W What is Wina Wena?

From scan to entry in three simple steps.

Wina Wena is a data-free consumer engagement platform from Brazen Labs for South African brand and FMCG campaigns, and a practical alternative to WhatsApp. Customers scan a QR code or tap a link, then start chatting or entering. No app needed and no WhatsApp required.

Open

Tap a link or scan a QR code.

Engage

Chat using text, buttons and rich media.

Enter

Submit details, images or a till slip.

Works on any device

Example Wina Wena competition conversation

Customer using a smartphone while shopping

W Designed for wide access

Works on 98% of smartphones. No app needed.

Customers scan or tap a link and start immediately, with no data cost to enter.

Data-free

No mobile data cost for the consumer.

No app needed

Nothing to download or install.

Works on basic phones

Runs on many entry-level smartphones.

Messages stay available

Customers can return to previously loaded messages.

Save to home screen

Adds a shortcut for easy return access.

Fraud controls

Checks entries and repeated submissions.

Photos & video

Supports till slips, images, video and more.

Easy for customers. Lower costs for brands.

A familiar journey

It feels like WhatsApp, but it's data-free for consumers.

Customers follow familiar prompts, with no data cost for the consumer. The brand still controls the journey, campaign rules and data collected.

01OpenTap a link or scan a QR code

02RespondFollow prompts and buttons

03SubmitSend details or a till slip

04ReturnContinue the conversation later

One channel for competitions, rewards and ongoing brand engagement.

Example of a till-slip entry in Wina Wena

W Wina Wena

Interactive product demo

Start in WhatsApp. Enter in Wina Wena.

Keep the WhatsApp number your customers know. Open the competition from your existing promotion menu, then let Wina Wena handle the rest of the conversation.

01Tap the promotion menu option in WhatsApp
02Open a familiar chat in Wina Wena
03Sign up and spin the wheel

The WhatsApp screen is simulated. Open Free Chat launches the Lighthouse Lager Wina Wena demo.

Lighthouse LagerBusiness account

Today

Hi09:41

Welcome to Lighthouse Lager 👋

Good news, Lighthouse Lager now offers this competition using our data-free chat, which uses none of your data/airtime.

Or continue chatting here on WhatsApp

09:41

Open Free Chat

Team reviewing campaign performance in a meeting

W Wina Wena pricing

Simple pricing for every campaign.

A monthly connection fee keeps the platform active. Campaign build costs are quoted separately.

Monthly connection fee

R2 900 / month

Platform connection
Paid each month
Campaign build quoted separately

Message cost

First 10 000 messages free every month.

10c per message after that
Unused messages do not carry over
Allowance resets each month

Campaign build: quoted separately based on what your campaign needs.

Try it for yourself

Lower-cost competitions.
No app needed.
No WhatsApp required.

Talk to Brazen Labs about your next competition, rewards campaign or ongoing customer journey.

Lighthouse Lager

Spin n Win

Tasty Chocs

Scratch and win

Familiar chat.
Lower messaging costs.

W Frequently asked questions

Common questions about Wina Wena.

What is Wina Wena?: Wina Wena is a data-free consumer engagement platform from Brazen Labs for South African brand and FMCG campaigns. It lets customers enter competitions and rewards by scanning a QR code or tapping a link.
Does it work without WhatsApp?: Yes. Wina Wena is a practical alternative to WhatsApp. Customers get a familiar chat experience with no WhatsApp required and no WhatsApp messaging charges for the brand.
Is it data-free for consumers?: Yes. There is no mobile data cost for the consumer. No app needs to be downloaded or installed, and it works on many entry-level smartphones.
How much does it cost?: The monthly connection fee is R2 900. The first 10 000 messages each month are free, then 10c per message. Unused messages do not carry over. Campaign build is quoted separately.
Who builds Wina Wena?: Wina Wena is built by Brazen Labs, a South African company. Talk to the Brazen Labs team about competitions, rewards campaigns, or ongoing customer journeys.